m*m atelier

We are transmitting our original textile and products, from Nishijin, Kyoto to the world

July 30, 2011

7/30 2011/07/16 Yukata de Party @ HINAYA KYOTO Kiyomizu Gojozaka

We had Yukata de Party at HINAYA KYOTO Kiyomizu Gojozaka Flagship store on Saturday July 16th.

We promoted many places in advance, then, over 100 people gathered together that day.

I would like to give special thanks to the people who came over to see us that day!

Please keep your attention to HINAYA KYOTO Gojozaka Flagship store, we will keep having fun events more. (We will have Kimono de Bonenkai on first Saturday in December as well)










We have been a manufacturer for a long time, so we have very strong manufacturer character in a good and bad both ways.

It seems that we have always excused saying "We don't need to do that, do we? because we are the manufacturer" in a sales circumstances.

But, we will swipe that wishy-washy idea away the chance of the opening of Kiyomizuu Gojozaka Flagship store.

As long as we are opening the stores, it is very important as well as producing to let people know seeing, knowing and touching us how we are and what we are doing.

We would like to make action to do that considering deeply and make it real not only explaining using words.








People could communicate with staff usually producing and not have many opportunity to see the costumers on the party.

That would be great if people thought that "Oh, this person usually design the cloth that I have" or "This person dyed my dress", not only to be taken care of as costumers.

We will have the chance like this time event more and more.

Trying to become the fun "place" to get together.




That would be also fun and wonderful if we could make something great from that "time" and "space".

by izukuranaoto | 2011-07-30 11:07


July 24, 2011

7/24 Susan Cianciolo show @ HINAYA KYOTO KIYOMIZU GOJOZAKA Flagship store

We will have "S u s a n C i a n c i o l o" show at HINAYA KYOTO KIYOMIZU GOJOZAKA Flagship store.

It's from Thursday Sep. 1 to Friday Sep. 30th.

You can see her new collection that she produced for us this time, such as T-shirts or Tote-bags and archives from When buildings meet the sky, she produced when she stay in HINAYA last November(She showed at The National Arts Club in Feb. this year).

We will have the talk show by "Nakako Hayashi" writer of "Expanding Fashion" on Sunday the 4th.

We can release the detail around August 10th. Before that day..

Would you like to sneak to peek Susan's new collection of T-shirts and Tote-bags..?














by izukuranaoto | 2011-07-24 16:54



July 18, 2011

7/18 Lake Garda-Paris-Going back home

After checking out on Sat. morning on 9th. we head to Lake Garda.

The person who has been taken care of HINAYA invited me to their second house.

Lake Garda is the biggest lake in Italy and the size is 370k㎡(AYR:Lake Biwa, the beggest lake in Japan is 670k㎡).

It is very famous in Italy taking 2hours from Milan by car and gets crowded with many people specially for the weekends in summer.

My idea in the beginning in Milan was walking and investigating the town to know deep more during the all company and school are close on Sat.

"It must be a good opportunity to have a experience of resort in here, Italy. To know our life style must be a good chance to know what and how they think."


And then..


































I saw very beautiful places as you see through my pics.

The contrast with ravine and clear, blue water on the lake. The plants harvesting by warm climate, such as Olive, Lemon, bougainvillea and fir. Specially I was impressed by people's outfit in the village. Following by Champagne in France, I could feel touching the essence of Europe.

It was very short stay, my flight which was in the morning on Sunday was waiting for me, but I really enjoy having a experience to open my mind about Europe.

I truly appreciate people who invited me!

I came back to Paris on Sunday and business and business from next day.

I had meetings with designers who collaborate with H I N A Y A such as Yasmine Simmon, Jean Douce and on aura tout vu for the next season.

Then on Thu. the 13th. I finally headed to Kyoto back.

I moved a lot and meet many new people made my body little nervous? I was knocked down as soon as getting on the flight. It was already Narita when I woke up.

by izukuranaoto | 2011-07-18 11:53



July 17, 2011

7/17 in Milan

I was in Italy from Thu. 7th to Sun 10th.

I moved from Paris to Milan on Thu. morning and had a business from afternoon.

It takes about 1 hour between Paris and Milan and the cost is very reasonable compare between Kyoto and Tokyo, especially by Shinkansen. If you are lucky you could find less than $10 ticket between.. can you believe it?

I moved so many times and met so many people this time business trip.

I might be little nervous because I met many people from different type of jobs and fields not only fashion business field, so I missed good photos to take.

I didn't have chances to take the photos in Milan as well.

*You can see many photos from Lake Garda instead which I took on Sat. 9th and Sun. 10th. tomorrow here.

Anyway.. I would like to talk about the business that we discussed in Milan...

However, I can't tell you the detail because it's still on the way.

(I am sorry being fuzzy since yesterday here..)

If it will come true, it would be a new project as HINAYA, so I would make effort to make come true.

by izukuranaoto | 2011-07-17 15:24



July 16, 2011

7/16 Left for Champagne

I got to Paris on Monday, the 4th and JEAN DOUCET drove me to Champagne.

Since he used our textile for his collection in Jan. He has loved HINAYA textile and has told me that that would be very nice to have another collaboration together.

Champagne was his favor for me.

Also it was for business for the package on the wine bottle.

We already picked the textile and design and just waiting for the permission for the cost..

It would be wonderful work together if it come out true. I do hope it come true.

All of the pics that I put in this blog this business trip were from this Champagne.

It was very beautiful, wonderful and rich place.

I stayed a night there in a beautiful old castle hotel.





They served me full course dinner with wonderful champagne after the visiting to see making the champagne there next day.






I was treated most graciously at the winery and got ORPALE 1998, as gift.

They served this champagne and to me, this has elegant smell and special old flavor in it and make it wonderful.

I will open this bottle at our party "YUKATA PARTY" at H I N A Y A K Y O T O Kiyomizu Gojozaka branch!






I will let you know here the work with Jean.

Before that, he will visit Kyoto in Oct. for the next collection in Paris in Jan.

I also look forward to this.

by izukuranaoto | 2011-07-16 10:02



July 15, 2011

7/15 on aura tout vu * H I N A Y A vol.2

From the official page, on aura tout vu.












by izukuranaoto | 2011-07-15 19:36



7/15 on aura tout vu * H I N A Y A

I have just come back from business trip for Paris-Milan last night.

I didn't have even a chance to write blog here because my tight schedule and I fell down to bed in a hotel every night whenever I was back.

Paris-Champagne-Paris-Milan-Lake Garda-Milan-Paris

It was very fulfilled trip to meet many people by many transportation.

It is very hard to tell you everything at once even I want to, I missed so many days to up-road here :-) I wonder if which one I should tell you first..

OK, then I will tell you little by little day by day from now.

First, of course, let me tell you Haute Couture.

This is the fifth time to provide our textile to on aura tout vu collection.

I found HINAYA Textile in 5 bodies this time for 2011-2012 Autumn and Winter collection.

I miss the best shutter chance for the picture talking to other people and I didn't like my photos at all..

I also have to say that I forgot to take my best camera with me when I visited the studio of on aura tout vu. So every photo is taken by i-phone and came out not so clear..

I attached the video from Youtube by themselves, please enjoy.





One of the other designers said

"He knows HINAYA textile very well and knows how he should cut them and how they answer him".

The show it self had a very metallic feeling but HINAYA textile was standing out from there.

We also could have a good conversation for the next collection and I was very satisfied as HINAYA.


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by izukuranaoto | 2011-07-15 19:23



July 7, 2011

7/7 on aura tout vu - automne hiver couture 11/12

















by izukuranaoto | 2011-07-07 21:19