2011, our, as HINAYA Group, hope is "Sales Reformation".
I talked this "Sales Reformation" at the meeting this morning today.
It is not everything by team work improvement by sales department or their each reformation consciousness even they are important to achieve it, that is I talked.
Before the "Sales Reformation", we have Three Years Project which will start from Feb.
The Three Years Project is..
We would like to change from "name-brand style business with upstream ideas to unique and rational manufactured retailing style business", in order words, we would love to reform to the direct manage sales style mainly in earnest.
Then, the important word is
"Branding".
I have used that word "branding" frequently. However, everyone captures their own way and the meaning has become fuzzy, I think.
I, myself, did reconsider and organize the idea about it. I tried to image the
"successes of our Branding".
The image of our successes of Branding is..
The realization which all staff of HINAYA can talk about our company toward out with pride vividly.
It is not only sales department job to make new customers.
I strongly consider that staff from every each department can introduce or talk about our own company or job toward out with enthusiasm, that is the successful image of our "Branding".
When I look back, every single visitor was amazed when we showed every department in our company to them. Usually they are amazed by our skill to blade and weave or our company outline but recently we have gotten these ideas, too.
" You have many younger staff" and
"staff works very vividly, especially produce department" etc.
We missed those points before. We have the departments which the staff has been working very vividly.
Then, the things that we can do the next is to inform this reality toward out vividly.
The thing is how we inform them without visiting us.
How can we relate between ourselves and company to inform our company toward out?
For that case..
An intention to manage the company to make it active. Each staff should be aware of will to work. The combination of these two is very important.
The true meaning of Sales Reformation is..
The will of management will be reformed the base of sales to above. To make it come true, it is necessary the company's Branding. The Branding is to become brighter and shine each of us informing our job toward out.
I would like to hoist them as our "Sales Reformation". My real intention is there.
