Elegance of Kyoto×Coolness of Tokyo Yukatas dyed with two cities' chemistries
Trying not stereotyping traditions as traditions,
Not intentionally aiming at innovation,
Just wanting to prove that the fact "we are present".
Like a nomad watching out for a lighthouse.
Finding something new in yourself.
There you find the best and most of joy to wear.
Let's go with us?
HINAYA × Rumi Rock
Yukata " IKARUGA"
Rumi Rock produced the new Yukata collection with Hinaya Kyoto famed with Karakumi obis.
The handle investigated composition and a Locke taste further boldly, made the crest of the typical "Karakumi belt" an atmosphere [ that it is primitive and avant-garde ], and went up.
We have them in 3 colors, red, white, and black.
The crest who exceeded the category of the old yukata and exceeded space-time thinks that I want just those who are flapped in the world to wear.
Also can be worn formally and dramatically, the new narrow obi was re-designed of the belt of Hinaya Kyoto, is added the unique interpretation as Rumirock directs the scene of a yukata.
They are mixture of the essence of coolness of Edo and the elegance of Kyoto.
Please be stylishly dressed in this new yukata.
Kimono switch in KYOTO 5/18(fri), 19(sat.), 20(sun.)
@HINAYA KYOTO Kiyomizu Gojozaka flagship store
"We will bring in many Kimonos including the new collection from Rumirock to Kyoto!"
It will be the first trunk show in Kyoto, and you can see the real ones there during this special event.
We custom-tailor your yukata after taking measurements. We are so pround and excited about our new print design, and please come to see us, and put on the yukata and take a walk in Kyoto.
by General manager of Kimono Switch, Kazuaki Kaneko
Sat. & Sun. 1pm to 3pm, Demonstration by Mr. Kaneko
Rumirock yukatas are available till 5/29(sun).
About Kimono Switch:
Net shop of kimonos and yukatas launched in summer 2006 by Rumi Shibazaki and Kazuaki Kaneko wishing "there should be a switch that swith on and off between the time to switch to a kimono life from a (western)clothes life.
With the kimono switch, we collaborate with artisans and creators for our own production, which makes possible to offer the up-to-date styles with keeping basics of kimono.
We propose easy-to-wear items for kimono beginners, especially for young male beginners increasing its numbers recently.
General Manager: Kazuaki Kaneko
Born in Tokamachi city, Niigata Pref.
He was in charge of dyeing and pattern engraving for 12 years at the printing factory of Edo-sarasa cloths and Edo-komon prints. Since what he worked on were mainly expensive kimonos of the traditional-handicrafts, he started the kimono switch net shop for those who want to carry out stylish kimono styles more freely.
He takes charge of name-engraving for hanten short coats, as well as hand-engraving of the paper pattern of yukatas, kimonos, towels.
Rumi Rock is a unisex yukata brand. Based on the soul of the Edokkos'(tokyo-born cosmopolitans') "enjoy everything!", we proposed the yukata and kimono related items with modern stylishness and sex appeal. Our yukatas are all made of domestically dyed and produced textiles and are comfortable to your eyes and skin. Please wear them according to TPOs, like to the time of relaxation with like-minded friends, and to important parties or events.
Design by Rumi Shibasaki
Born in Tokyo. General manager of RUMIX DESIGN STUDIO.
Producer. She has been engaged in a textile design, product planning in a kimono-related items and accessories for 20 years, also has much experience in various traditional dye methods and digital printing with producing and designing ladies' and men's yutaktas, as well as haori, kimono undergarments, furisode. She offers kimono designs with new twists and ideas which tow the current kimono market, and pulls out the fun of Japanese "culture to wear" of kimono energetically.
Corporation industrial designer association (JIDA) member.
Japanese textile design association (TDA) member.
by izukuranaoto | 2012-04-15 21:46