We deeply appreciate the clients and customers who have supported us as the name of a store “Hinaya” since it was established.
However, I can’t deny the reality of decreasing of the demand for Japanese Kimono nowadays.
I might have to say it’s inevitable because our life-style has been changing.
It seems like we have been accelerating ourselves to warp our traditions by force to make that decreasing up for.
There have been the losses of credibility in the Kimono Industry in Japan because of the way they have distributed, such as double price system or over quantity sale.
I believe, we, each of, are involved in Kimono industry, should stand the dishonesty in the old and wound traditions with a good side of spirit of traditions specially in this circumstances lately as our new revolution.
We presented a new style of Obi,[Gohobi Kumi Obi] in August last year and start our own web site in a same time. I believe we have been very positively active since then.
I wish, as a resolution of 2010, we could dedicate for the revolution being more active to create something new better in our industry.
I recognized it once again more today.
