Couture is a common abbreviation of Haute Couture, which refers to the same thing in spirit.
In France, the term haute couture is pretected by law and is defined by the Chambre de commerce et d'industrie de Paris based in Paris, France. Their rules state that only "those companies mentioned on the list drawn up each year by a commission domiciled at the Ministry for industry are entitled to avail themselves" of the label haute couture.
To earn the right to call itself a couture house and to use the term haute couture in its advertising and any other way, members of the Chambre syndicale de la haute couture must follow these rules:
*Design made-to-order for private clients, with one or more fittings.
*Have a workshop(atelier) in Paris that employs at least fifteen people full-time.
*Each season(i.e.,twice a year), present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear.
However, the term haute couture may have been misused by ready-to-wear brands since the late 1980s, so that its true meaning may have become blurred with that of pret-a-porter(the French term for ready-to-wear fashion) in the public perception. Every haute couture house also markets pret-a-porter collections, which typically deliver a higher return on investment than their custom clothing.
Paris Fashion Week was known as Haute Couture Collection until 1950s, then pret-a-porter collection flourished 1960s, now when you mention Paris Fashion Week means pret-a-porter most of the time. Just only members of the Chambre Syndicale de la Haute Couture, the invited guest member from out of France and the invited brand company can participate.
Referred to WIKIPEDIA
I realized I could get a better understanding of Haute Couture over the collaboration with Haute Couture Maison this time.(we also have had the plan of another collaboration with other Maison)
I have heard a lots of about it and it seems Haute Couture is now facing to have to be changed...
We are now planning to collaborate with creators trying new attempt even in the frame of Haute Couture. We are willingly to help for that revolutionary trial in the tradition by that collaboration.
Then that is going to be..
appreciated as “haute tissue” as “haute couture” as a creation in the textile design, that I wish..
