Being against mass production and repetitions, we put our creative passion piece by piece while leaving its color and texture to nature with a big spirit so that each one is different, special, and one-of-a-kind.
Timeless, Ageless, Borderless, but Artful.
Piece by Piece,
and You.
Let's imagine the weft is our artisanal hands and you are the warp.
Artisans create a cloth, and you find its uniqueness and use it with appreciation. This way they are
weaving a new value and preciousness to the cloth. This beautiful collaboration fills both hearts and
creativity with happiness and joy.
Now they are available at HINAYA KYOTO Main store and Kiyomizu Gojozaka branch.
The original concept of mitasu+ was..
The excitement to make, the excitement to choose, it is exciting to use.
The joy to make, the joy to choose, it is joyful to use.
It is not mas production but production for the only one.
The piece not by mass production.
The satisfactions not by mass production.
The fascination not by mass production.
Make piece by piece to be found by you, not make massively and sell massively.
...
With this basic idea for mitasu+ (we hadn't decided even this brand name yet), we used to discuss about the new brand many times including collaboration..
The first collaboration will come ture!
With Mr. Koichi Watanabe which is the designer of his own brand 「N4」, he has been in dyeing factory in HINAYA deep into many times and making his own fabric.
He arranged 20 of stoles adding his images and dyeing colors by himself on HINAYA technique archives as 「N4 ＊ mitasu+」.
Of course, they are all one of a kind and taste different from mitasu+ itself.
They all look wonderful.
He will try to exhibit these in Paris as 「N4」 as his first trial.
Looking forward to seeing over there.
by izukuranaoto | 2011-06-10 18:04
