-To establish cooperative identity, visual identity as textile company HINAYA
-To be reexamine VI as a position of our own brand [AKIHIKO IZUKURA]
-To establish a new our own brand
-To reconsider the web site of whole our company including a new brand above
-To reconsider as a company brand [HINAYA]-Kimono department
-To develop the sales as HINAYA U.S.A.
-To have collaborations with creators in N.Y.
-To develop the sales in the Chinese market through Shanghai
-To have collaborations with couture Maison in Paris
-To keep offering our textile to Maison in Italy
-To offer the textile to designers and creators in Japan
It looks like we are doing so many different things but they are all related.
Yes, they are all toward our concept..
That is we would like to help to contribute to protect and progress Japanese culture
communicating globally in based of traditions of dyeing and weaving, tradition of Kyoto and the
idea for the nature in Japan.
These are the guidelines for our conduct to come them true..
To become a number one and only one textile brand company
To have clients of our own brands globally
To have a show room which people would like to visit when they are in Kyoto
To use our own we-site more actively and to contribute for rearing of gifted people and lifelong study in an aging society
A year ago, I started hoping these in my mind then told them, now everyone in the company knows.
They each other, take actions for them as a definite project, delegate authority to the company positively, with the key people who lead positively, to try to connect each other in and out of the company, we are moving forward hoping promising future positively.
"You don't get it without getting the concept because the concept is the key to decide the fact"
I know we are still on "the fact =the action" but I would like to say
"I think we already changed the concept..?"
by izukuranaoto | 2010-08-09 17:40
