It is a truly one of a kind from scratch, dyeing and weaving.
This line is for both Women and Men not as AKIHIKO IZUKURA for only women.
It had taken for about a year to preparing to release and made a debut at ATELIER show in NY the other day.
It was a very good start!
In Japan, you can get information about mitasu+ through its web site and can purchase at show room at HINAYA at this moment.
It has just begun in the world even in Japan..
I hope it will be the main product of HINAYA in the future.
http://mitasu.jp/
BRAND CONCEPT
Hinaya Kyoto introduces a new scarf collection
[mitasu+](pronounces:mít-ʌ’s) to you and the world.
[mitasu+] means {fill, satisfy} in Japanese, and we believe that this new brand will fill / satisfy your love, passion, and hunger for something different and special.
Being against mass production and repetitions, we put our creative passion piece by piece while leaving its color and texture to nature with a big spirit so that each one is different, special, and one-of-a-kind.
Timeless, Ageless, Borderless, but Artful.
Piece by Piece,
and You.
Find yourself and your artful life with [mitasu+] from Kyoto, Japan.
Let’s imagine the weft is our artisanal hands and you are the warp.
Artisans create a cloth, and you find its uniqueness and use it with appreciation. This way they both are weaving a new value and preciousness to the cloth. This beautiful collaboration fills both hearts and creativity with happiness and joy.
by izukuranaoto | 2011-03-01 15:15
