m*m atelier

We are transmitting our original textile and products, from Nishijin, Kyoto to the world

January 14, 2010

A Sequel to Izukura Kyoto, provides textile to [On Aura Tout Vu] Haute Couture


I would like to introduce the comments from one of journalists in Paris about our collaboration with Haute Couture Maison Paris , the comments which I love and make us rouse to challenge to the situation that we are in at this moment.

-You, Izukura-kyoto and Haute Couture Maison both shoulder responsibility to succeed and innovate the traditional skill and craft in the history of fashion. [to share the sense of mission and purpose]

-To sublate the inter-cultural communication or differences enriches the world or explore the unknown world.[the significance of the collaboration between France and Japan]
Kimono textile has developed in the 2 dimensional world and European Couture is tent to be 3 dimensions. It seems Japan should learn the patterning skill from Europe still in the dress making field. However, the Japanese subtle sense of colors and polished skill of textile make us amazed.

-Haute Couture is a laboratory to research the materials and the plastic arts in the fashion industry.
That is equal to a presentation of the result of the scientific system.[Collaboration means to research together]

-We must keep to research in any kinds of fields.
We would rather grope for a new paradigm which could break through the obstruction in this recession.

-The designers from Ethical Fashion have presented [Ethical Courture] to Haute Couture industry which has lost Yves Saint-Laurent or Christian Lacroix.[This is a new movement in the Couture industry. We also in this trend.]

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